Kris Schoonover

Kris Schoonover, who has a research interest in management of golf events,
attended the 2014 U.S. Open at Pinehurst Resort in North Carolina.


What's new in your field? 

Technology continues to change the customer experiences within golf: online booking of tee sheets, e-commerce within golf courses through selling of products, wearable technology for the golfer with swing counts, and GPS location and club performance during a shot. Water consumption globally is an issue for everyone. In the golf industry, research and development on new drought and disease resistant turfgrasses;best practices of no-mow or less impact with design;and construction and maintenance are ongoing issues for golf courses.

Why do you love teaching, especially at UW-Stout? 

As a former coach in basketball and golf, I believed coaching was teaching and now teaching is coaching. The hands-on approach to teaching in golf enterprise management (GEM) allows for a practical tactic in a student's learning of golf operations, tournament development and swing analysis. GEM is connected with the industry, where students have access to technology with point-of-sale systems, website/e-marketing and customer experience management by putting on their own golf tournaments and leagues. 

What's your favorite teaching memory, moment or student?

Hearing about the students' experiences and practical learning after they have returned from internships and, of course, attending graduation and meeting the students' friends and families.

What's interesting about you that your students might not know?

I really enjoy the outdoors. I love to garden, hoping each year my efforts will produce a small harvest of veggies for grilling out.

If you could interview anyone, who would it be and why? 

Condoleezza Rice, the 66th Secretary of State during the George W. Bush administration. Rice was one of the first women to be admitted as a member of Augusta National Golf Club.

Five Questions

About Kris

» Faculty Profile

Title: Associate professor, School of Hospitality Leadership, online program director for golf enterprise management

Teaching focus, expertise: Sports management of golf events, customer experience management, software and technologies within the golf industry.

Research interests: The relationship between employee training practices at U.S. golf courses and annual revenues earned.

Background: Eau Claire, Wis.-area native. Bachelor's and master's in education from UW-Eau Claire 1990 and UW-Oshkosh 2001, respectively, and Ph.D. in sport management and leadership from University of Chicago-Concordia. Former UW-Oshkosh and UW-Stout women's golf coach and UW-Oshkosh assistant basketball coach. Started UW-Stout and UW-Oshkosh women's golf teams. WIAC and NCAA Division III coach of the year in 2003.

Hobbies: Golfing, fishing, gardening.

May 2015