University of Wisconsin Stout | Wisconsin's Polytechnic University

Undergraduate Student Research

Hau, G., & Rhee, J. (April, 2012). Luxury and Necessity: Goods That We Cannot Do Without. UW-Stout Research Day 2012, Menomonie, WI.

Schannach, L. B., & Rhee, J. (2010). Copy vs. Inspiration: Is There a Fine Line in Fashion Design? UW-Stout Research Day 2010, Menomonie, WI.

Research Interests

My research agenda is to improve human well-being by focusing on identifying sustainable apparel product development and consumption processes and understanding children’s consumption practices. My current research projects include sustainable apparel consumption, apparel design copyright, and luxury product consumption.

Peer Reviewed Journal Publications

Forthcoming: Rhee, J., & Johnson, K. K.P. Predicting adolescents’ apparel brand preferences - accepted for publication in the Journal of Product & Brand Management, Volume 21, Fall/Winter 2012.

Rhee, J., & Johnson, K. K. P. (2012). Investigating relationships between adolescents’ self-concept and brand preference. Young Consumers, 13(1), 74-85.

Johnson, K. K. P. & Rhee, J (2008). “Consumer Traits and their Relationships to Merchandise Borrowing”. Journal of Family and Consumer Sciences Education, 26(1), 1-13.

LaBat, K., Salusso, C., & Rhee, J. (2007). “Home Sewers’ Satisfaction with Fit of Apparel Patterns”, Journal of Fashion Marketing and Management, 11(3), 429-440.

Johnson, K., Yoo, J., Rhee, J., Lennon, S. Jasper, C., & Damhorst, M. L. (2006). “Multi-channel Shopping: Channel Use among Rural Consumers” (2006). International Journal of Retail and Distribution Management, 34(6), 453-466.

Peer Reviewed Proceedings and Presentations

*Rhee, J., Johnson, K. K.P., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, Pennsylvania.

*Rhee, J. & Yoo, J. (March, 2011). Design Piracy: Undergraduate Students’ Ethical Ideologies, Assessment, and Future Intention. American Collegiate Retailing Association (ACRA) Annual meeting, Boston, Massachusetts.

*Rhee, J., & Johnson, K. K. P. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.

*Yoo, J., Hur, W., & *Rhee, J. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.

*Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance,     International Textile & Apparel Association, Annual Meeting, Bellevue, Washington.

*Rhee, J., & Johnson, K. K. P. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, Colorado.

*Rhee, J., & *Hahn, K. H. (2008, November). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, Illinois.

*Rhee, J, & Johnson, K. K. P. (2008, May). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA) , Annual meeting, Durango, Colorado.

*Rhee, J., & Daly, M. K. (2007, November). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, California.

*Rhee, J., & Johnson, K. K. P. (2007, November). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, California.

Membership

American Apparel and Footwear Association (AAFA) Human Resource Leadership Council, member, 2009-Present.

American Collegiate Retailing Association (ACRA), member, 2008-Present.

International Textiles and Apparel Association (ITAA), member, 2004-Present.

Phi Upsilon Omicron, Alpha Chapter, National Honor Society, Member, 2006-Present