Kristal A Gerdes

Department Chair,
Assistant Professor, University of Wisconsin-Stout
Associate Professor
School of Hospitality Leadership
College of Management

Office: 429 Heritage Hall
Phone: 715-232-2529
Email: gerdesk@uwstout.edu

Teaching Interests: - Principles of Tourism - Introduction to Hospitality - Tourism Goods and Services - Casino Tourism - Development of Tourism Attractions - Hospitality and Tourism Marketing Sales - Tourism for Persons with Disabilities

Education

    • Ph D Education
    • Capella University
    • Minneapolis, MN, 2014
    • MS Hospitality and Tourism
    • University of Wisconsin-Stout
    • Menomonie, WI, 2007
    • BS Hospitality and Tourism
    • University of Wisconsin-Stout
    • Menomonie, WI, 1998

Licensures and Certifications

  • Food and Nutrition: County and District Fair Judge
  • Wisconsin Technical College Certification: Wisconsin Technical College
  • Certified Tour Professional (CTP): National Tour Association

Courses Taught

  • HT-100 Introduction To Hospitality
  • HT-200 Hospitality Organization Mgmt
  • HT-340 Devlp of Tourism Attractions
  • HT-349 CO-OP Education/Internship
  • HT-351 Hosp Conv/Mtg Planning
  • HT-360 Tourism For Persons With Disab
  • HT-442 Trade Show Management
  • HT-445 Event Management
  • HT-447 Int'l Convention and Mtg Mgmt
  • HT-449 CO-OP Education/Internship
  • HT-452 Hospitality Professionalism
  • HT-498 H & T Field Experience
  • HT-499 Independent Study
  • SRVM-354 Services Marketing Mgmt-HT

Work Experience

Academic: P-12

  • Japan
    • Foreign Exchange Student Tutor
    • June 1993 - August 1993

Academic: Post-secondary

    • , School of Hospitality Leadership
    • Department Chair
    • January 2015 - Present
    • University of Wisconsin-Stout, Hospitality and Tourism department, School of Hospitality Leadership
    • Assistant Professor
    • September 2008 - Present
    • , BS Hotel, Restaurant, & Tourism Management
    • Program Director
    • September 2011 - December 2014
    • University of Wisconsin-Eau Claire, Student Professional Development Program
    • Guest Lecturer
    • September 2008 - May 2009
    • Concordia University Wisconsin
    • Adjunct Faculty
    • January 2008 - May 2008
    • University of Wisconsin-Stout , Hospitality and Tourism department, School of Hospitality Leadership
    • Adjunct Faculty
    • September 2007 - May 2008
    • Chippewa Valley Technical College
    • Adjunct Faculty
    • January 2006 - May 2006

Industry

  • Innovative Tourism
    • Co-Owner
    • 2002 - 2007
  • Tours, Etc.
    • Co-Owner
    • 2002 - 2007
  • Chippewa Valley Convention and Visitors Bureau
    • Group Sales Manager
    • 2001 - 2002
  • Holiday Vacations
    • Executive Buyer
    • 2000 - 2001
  • Holiday Vacations
    • Product Developer
    • 1999 - 2000
  • The Plaza Hotel & Suites
    • Assistant Manager Burgundy’s Restaurant
    • 1998 - 1999
  • Walt Disney World
    • Various resort and restaurant positions
    • 1996 - 1998

Intellectual Contributions

    Unpublished paper written toward Doctorate Degree

    • Gerdes, K., (Unpublished). Ethics in Educational Research (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Evolution of Education (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Hospitality Leadership (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Qualitative Data Collection and Analysis: Motherhood in Academia (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Statistical Analyses (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Adult Education in Thailand and Indonesia (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Appreciative Inquiry Evaluation Plan for the School of Hospitality & Tourism at the University of Wisconsin Stout (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Organizational Leadership in the School of Hospitality Leadership (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Adult Learner Assessment in Event Management in Hospitality & Tourism (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Adult Learning as it Applies to Hospitality and Tourism Education (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Creating a College Course in Event Management (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Creating Effective Collaborative Learning in Hospitality and Tourism Courses (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Teaching Tomorrow’s Learner (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.
    • Gerdes, K., (Unpublished). Investigation of the Relationship Between Critical Thinking and Team-Based Learning (Unpublished paper written toward Doctorate Degree). Minneapolis, MN: Capella University.

    Unpublished paper written toward Masters Degree

    • Gerdes, K., (Unpublished). Impacts of Gaming (Unpublished paper written toward Masters Degree). Menomonie, WI: University of Wisconsin-Stout.

    Confidential Document

    • Gerdes, K., (2006). Marketing for the Gunflint Lodge (Confidential Document ). Menomonie, WI: University of Wisconsin-Stout.

Presentations

    Oral Presentation

    • Gerdes, K., (April, 2012). . Early Childhood Education Conference , Menomonie, WI.
    • Gerdes, K., (April, 2011). . Early Childhood Education Conference , Menomonie, WI.

    Keynote/Plenary Address

    • Gerdes, K., (February, 2011). Pathway to Professionalism. American Marketing Association, Menomonie, WI.
    • Gerdes, K., (June, 2010). . Summer Kick-off Meeting, Menomonie, WI.
    • Gerdes, K., (June, 2009). . Summer Kick-off Meeting, Menomonie, WI.

Magazine

  • Group Tour Magazine (September 2005)

    Wisconsin Itinerary, Lights before Christmas (p. 80-81)

  • Courier (August 2005)

    Wisconsin (p. 104-105)

  • Destinations (June 2005)

    Travel Resource Wisconsin (p. 82-83)

  • Courier (August 2004)

    Wisconsin (p. 82-83)

  • Group Tour Magazine (September 2003)

    The Best of Wisconsin’s West (p. 79)

  • Group Tour Magazine (June 2003)

    The “IT” Girls, Innovative Tourism LLC (p. 13)

Awards, Fellowships, Honors, and Scholarships

    Award

    • Outstanding Teaching Award , University of Wisconsin-Stout (2012)
    • Micro-Business Award , Eau Claire Area Economic Development Center (2003)
    • Award of Academic Excellence , University of Wisconsin-Stout (1995)
    • Honors for Excellence Service Award , University of Wisconsin-Stout (1995)

    Honor

    • Recognition for Five Years of Volunteer Service , Wisconsin Special Olympics (2008)
    • Certificate of Excellence, UW-Stout’s New Instructor Institute, University of Wisconsin-Stout (August 2007)
    • Dean’s Recognition for Exceptional Contribution , University of Wisconsin-Stout (April 2007)
    • Shirley K. Stewart Outstanding Student of the Year in M.S. Hospitality and Tourism, University of Wisconsin-Stout (April 2007)

    Scholarship

    • , Hotel-Motel Greeters International (July 1996)

Professional Memberships

  • International Council on Hotel, Restaurant, and Institutional Education (CHRIE)
  • Midwest Association of Hospitality Educators (MAHE)

Service

Department/School

  • Committee Member, Department of Hospitality and Tourism Curriculum Committee (2011 - 2012)
  • Committee Member, Department of Hospitality and Tourism Personnel Committee (2008 - 2011)
  • Faculty Advisor, Gaming Management students trip to Treasure Island Casino (2007)
  • Teaching Assistant, Quantitative Food Production (1997 - 1998)

College

  • Faculty Advisor, Certificate in Event & Meeting Management (On-going)
  • Committee Member, College of Management Governance Committee (On-going)
  • Committee Member, Strategic Planning Retreat, College of Management (May 2012)
  • Faculty Participant, Executive in Residence Program (September 2010)
  • Faculty Participant, Executive in Residence Program (May 2010)
  • Representative, Walt Disney World College Representative (1997 - 1998)

University

    UW-Stout

  • Committee Member, Chancellor’s Advisory Committee (On-going)
  • Attendee, Meeting, Mother and Academic Sharing Community (On-going)
  • Program Coordinator, Oxfam America Hunger Banquet (On-going)
  • Faculty Advisor, Up ‘Til Dawn St. Jude’s Benefit (2010 - 2012)
  • Instructor, Pre-College Multicultural Visiting Students (2011)
  • Committee Member, Department of Hospitality and Tourism Personnel Committee; (2008 - 2011)
  • Participant, Cabot Executive in Residence (September 2011)
  • Participant, Executive in Residence Program (2010)
  • Student Org Advisor (Professional Org), Professional Convention Management Association (PCMA) (2007 - 2010)
  • Committee Member, University Educational Support Unit Review Committee (September 2008 - December 2009)
  • Committee Member, College of Human Development Student Advisory Council (2007)

Professional

  • Secretary/Treasurer, Midwest Association of Hospitality Educators (2009)
  • Member, Wisconsin Waterfowl Association (2007 - 2008)
  • Public Relations Advisor, Hotel Motel Managers Association (1995 - 1998)

Community

  • Advisory Committee, Wisconsin Special Olympics Sports (2006 - 2009)
  • Management Team, Indianhead Area Special Olympics (2002 - 2009)