Notes
Outline
Customer Satisfaction Benchmarking Survey
National Association of College and University Food Services
February, 2005
Benchmarking Analysis Prepared by Industry Insights
Sixty-one NACUFS Institutions Participated
89,698 Total Surveys Completed
Over 1,335 Surveys Completed at UW-Stout
Demographics
Demographics
Satisfaction Rating Scale
Very Dissatisfied ------------- Very Satisfied
           1 -------------------------------- 5
Satisfaction Categories Rated
Food
Menu
Service
Cleanliness
Environment
UW-Stout Operations Participating
In General, How Satisfied Or Dissatisfied Are You With The Dining Services Provided By Your College/University?
Mean Satisfaction Rating for Stout Compared to the General Industry For Taste of Food
Mean Satisfaction Rating for Stout Compared to the General Industry For Food Overall
Mean Satisfaction Rating for Stout Compared to the General Industry For Eye Appeal of Food
Mean Satisfaction Rating for Stout Compared to the General Industry For Freshness of Food
Mean Satisfaction Rating for Stout Compared to the General Industry For Nutritional Content of Food
Mean Satisfaction Rating for Stout Compared to the General Industry For Value of Food
Mean Satisfaction Rating for Stout Compared to the General Industry For Availability of Posted Menu Items
Mean Satisfaction Rating for Stout Compared to the General Industry For Variety of Menu Choices
Mean Satisfaction Rating for Stout Compared to the General Industry For Variety of Healthy Menu Choices
Mean Satisfaction Rating for Stout Compared to the General Industry For Variety of Vegetarian Menu Choices
Mean Satisfaction Rating for Stout Compared to the General Industry For Speed of Service
Mean Satisfaction Rating for Stout Compared to the General Industry For Hours of Operation
Mean Satisfaction Rating for Stout Compared to the General Industry For Overall Service
Mean Satisfaction Rating for Stout Compared to the General Industry For Helpfulness of Staff
Mean Satisfaction Rating for Stout Compared to the General Industry For Friendliness of Staff
Mean Satisfaction Rating for Stout Compared to the General Industry For Overall Cleanliness
Mean Satisfaction Rating for Stout Compared to the General Industry For Cleanliness of Serving Areas
Mean Satisfaction Rating for Stout Compared to the General Industry For Cleanliness of Eating Areas
Mean Satisfaction Rating for Stout Compared to the General Industry For Dining Environment Location
Mean Satisfaction Rating for Stout Compared to the General Industry For Dining Environment Layout of Facility
Mean Satisfaction Rating for Stout Compared to the General Industry For Dining Environment Appearance
Mean Satisfaction Rating for Stout Compared to the General Industry For Dining Environment Availability of Seating
Mean Satisfaction Rating for Stout Compared to the General Industry For Comfort of Dining Environment
Summary of All Operations
UW-Stout Overall Satisfaction Ratings
Summary By Operation
Gap Analysis- All Operations
Top Five
Target Areas For Improvement
Freshness
Value
Taste
Variety of Menu Choices
Variety of Healthy Menu Choices
Match The Industry’s Top Five
Cafeteria Results
Commons Dining Hall
 Tainter Dining Hall
Overall Satisfaction Ratings In Cafeterias
Satisfaction For Food in Cafeterias
Satisfaction For Taste In Cafeterias
Satisfaction For Eye Appeal in Cafeterias
Satisfaction For Freshness in Cafeterias
Satisfaction For Nutritional Content in Cafeterias
Satisfaction For Value in Cafeterias
Satisfaction For Availability of Posted Menu Items in Cafeterias
Satisfaction For Variety Of Menu Choices in Cafeterias
Satisfaction For Variety Of Healthy Menu Choices in Cafeterias
Satisfaction For Variety of Vegetarian Choices in Cafeterias
Satisfaction For Overall Service in Cafeterias
Satisfaction For Speed of Service in Cafeterias
Satisfaction For Hours of Operation in Cafeterias
Satisfaction For Helpfulness of Staff in Cafeterias
Satisfaction For Friendliness of Staff in Cafeterias
Satisfaction For Overall Cleanliness in Cafeterias
Satisfaction For Cleanliness of Serving Areas in Cafeterias
Satisfaction For Cleanliness Of Eating Areas in Cafeterias
Satisfaction For Facility Location in Cafeterias
Satisfaction For Layout of Facility in Cafeterias
Satisfaction For Appearance in Cafeterias
Satisfaction For Seating Availability in Cafeterias
Satisfaction For Comfort (seats, temperature, lighting, sound level, etc.) in Cafeterias
Top Gap Analysis Factors- Cafeterias
Commons
Freshness
Taste
Variety of Menu Choices
Cleanliness of Eating Areas
Hours of Operation
Cleanliness-Overall
Food Court Results
Terrace Café
Overall Satisfaction Ratings In Food Court
Satisfaction For Food in
Food Court
Satisfaction For Taste in
Food Court
Satisfaction For Eye Appeal in Food Court
Satisfaction For Freshness in Food Court
Satisfaction For Nutritional Content in Food Court
Satisfaction For Value in
Food Court
Satisfaction For Availability of Posted Menu Items in Food Court
Satisfaction For Variety Of Menu Choices in Food Court
Satisfaction For Variety Of Healthy Menu Choices in
Food Court
Satisfaction For Variety of Vegetarian Choices in Food Court
Satisfaction For Overall Service in Food Court
Satisfaction For Speed of Service in Food Court
Satisfaction For Hours of Operation in Food Court
Satisfaction For Helpfulness of Staff in Food Court
Satisfaction For Friendliness of Staff in Food Court
Satisfaction For Overall Cleanliness in Food Court
Satisfaction For Cleanliness of Serving Areas in Food Court
Satisfaction For Cleanliness Of Eating Areas in Food Court
Satisfaction For Facility Location in Food Court
Satisfaction For Layout of Facility in Food Court
Satisfaction For Appearance in Food Court
Satisfaction For Seating Availability in Food Court
Satisfaction For Comfort (seats, temperature, lighting, sound level, etc.) in Food Court
Gap Analysis Top Factors
Terrace Café
Value
Freshness +
Hours of Operation +
Variety of Healthy Menu Choices
Taste ++
Nutritional Content ++
                                                                        + and ++ indicate tied points in gap analysis
Convenience Store Results
Pawn
Overall Satisfaction Ratings In
C-Store
Satisfaction For Food in C-Store
Satisfaction For Taste in C-Store
Satisfaction For Eye Appeal in
C-Store
Satisfaction For Freshness in
C-Store
Satisfaction For Nutritional Content in C-Store
Satisfaction For Value in C-Store
Satisfaction For Availability of Posted Menu Items in C-Store
Satisfaction For Variety Of Menu Choices in C-Store
Satisfaction For Variety Of Healthy Menu Choices in C-Store
Satisfaction For Variety of Vegetarian Choices in C-Store
Satisfaction For Overall Service in C-Store
Satisfaction For Speed of Service in C-Store
Satisfaction For Hours of Operation in C-Store
Satisfaction For Helpfulness of Staff in C-Store
Satisfaction For Friendliness of Staff in C-Store
Satisfaction For Overall Cleanliness in C-Store
Satisfaction For Cleanliness of Serving Areas in C-Store
Satisfaction For Cleanliness Of Eating Areas in C-Store
Satisfaction For Facility Location in C-Store
Satisfaction For Layout of Facility in C-Store
Satisfaction For Appearance in
C-Store
Satisfaction For Seating Availability in C-Store
Satisfaction For Comfort (seats, temperature, lighting, sound level, etc.) in C-Store
Gap Analysis Top Factors
Pawn
Value
Freshness
Variety of Healthy Menu Choices
Nutritional Content
Taste
Variety of Menu Choices
Sit Down Restaurant Results
Heritage Café
Overall Satisfaction Ratings In
Sit Down Restaurant
Satisfaction For Food in
Sit Down Restaurant
Satisfaction For Taste in
Sit Down Restaurant
Satisfaction For Eye Appeal in
Sit Down Restaurant
Satisfaction For Freshness in
Sit Down Restaurant
Satisfaction For Nutritional Content in Sit Down Restaurant
Satisfaction For Value in
Sit Down Restaurant
Satisfaction For Availability of Posted Menu Items in
Sit Down Restaurant
Satisfaction For Variety Of Menu Choices in Sit Down Restaurant
Satisfaction For Variety Of Healthy Menu Choices in
Sit Down Restaurant
Satisfaction For Variety of Vegetarian Choices in
Sit Down Restaurant
Satisfaction For Overall Service in Sit Down Restaurant
Satisfaction For Speed of Service in Sit Down Restaurant
Satisfaction For Hours of Operation in Sit Down Restaurant
Satisfaction For Helpfulness of Staff in Sit Down Restaurant
Satisfaction For Friendliness of Staff in Sit Down Restaurant
Satisfaction For Overall Cleanliness in Sit Down Restaurant
Satisfaction For Cleanliness of Serving Areas in
Sit Down Restaurant
Satisfaction For Cleanliness Of Eating Areas in Sit Down Restaurant
Satisfaction For Facility Location in Sit Down Restaurant
Satisfaction For Layout of Facility in Sit Down Restaurant
Satisfaction For Appearance in
Sit Down Restaurant
Satisfaction For Seating Availability in Sit Down Restaurant
Satisfaction For Comfort (seats, temperature, lighting, sound level, etc.) in Sit Down Restaurant
Gap Analysis Top Factors
Heritage Café
Hours of Operation
Value
Variety of Menu Choices
Speed of Service +
Freshness +
                                                              + indicate tied points in gap analysis
Express Unit
Expressway Carts
Overall Satisfaction Ratings In
Express Units
Satisfaction For Food in
Express Units
Satisfaction For Taste in
Express Units
Satisfaction For Eye Appeal in
Express Units
Satisfaction For Freshness in
Express Units
Satisfaction For Nutritional Content in Express Units
Satisfaction For Value in
Express Units
Satisfaction For Availability of Posted Menu Items in
Express Units
Satisfaction For Variety Of Menu Choices in Express Units
Satisfaction For Variety Of Healthy Menu Choices in
Express Units
Satisfaction For Variety of Vegetarian Choices in
Express Units
Satisfaction For Overall Service in Express Units
Satisfaction For Speed of Service in Express Units
Satisfaction For Hours of Operation in Express Units
Satisfaction For Helpfulness of Staff in Express Units
Satisfaction For Friendliness of Staff in Express Units
Satisfaction For Overall Cleanliness in Express Units
Satisfaction For Cleanliness of Serving Areas in
Express Units
Satisfaction For Cleanliness Of Eating Areas in Express Units
Satisfaction For Facility Location in Express Units
Satisfaction For Layout of Facility in Express Units
Satisfaction For Appearance in
Express Units
Satisfaction For Seating Availability in Express Units
Satisfaction For Comfort (seats, temperature, lighting, sound level, etc.) in Express Units
Gap Analysis Top Factors
Expressway Carts
Variety of Menu Choices
Variety of Healthy Menu Choices
Nutritional Content
Taste
Freshness
Value