Sample # 2:       Candidates Name

Stetson University, Department of Marketing, School of Business
421 N. Woodland Blvd., Unit 8398, DeLand, FL 32720
Email: name
Phone: (000) 822-7495 | FAX: (000) 822-7393


Name, a tenured associate professor of marketing, has years of professional and academic marketing experience, ranging from jobs in marketing management with People Magazine . Dr. name is a consummate marketer, with a love for the potential and impact of marketing; he is also an innovative teacher, with a devotion to education and teaching. Finally, he is a published author, a career development guru, and Webmaster of one of the oldest and most comprehensive career development Websites. He holds an earned doctorate in marketing from Florida State University.


Ph.D. Florida State University, College of Business, May 1993.
·         Major: Marketing
·         Support Area: Strategic Management
·         Dissertation Title: Consumers' Perceptions of Unethical Market Behavior:
A Comparison of Multiple Models of the Cognitive Structure of
Unethical Practices
·         Dissertation Chairman: Dr. J. Dennis
·         Honor: American Marketing Association Doctoral Consortium Fellow

M.A. University of Florida Graduate School, December 1984.

·         Thesis Title: An Analysis of Marketing Segmentation Tools Used by
Consumer Magazines
·         Concentration: Marketing Magazines

B.S./B.S. Syracuse University, S.I. Newhouse School of Public Communications and School of Management, May 1982.

·         Received dual degrees in magazines and marketing management
·         Honors: Wall Street Journal Achievement Award
Outstanding Graduate, School of Management


Read Dr. NAME's philosophy of teaching.

Associate Professor of Marketing, University, School of Business, 1992-Present. Tenured and promoted March 13, 1998 (effective August 22, 1998)

·         Undergraduate Teaching: Principles of Marketing, Advertising & Promotion Management, Consumer Behavior, Channels of Distribution. Volunteered to teach (as overload) BN101: Business University Experience. Introduced Global Marketing, Internet/E-Marketing, Gender Issues in Marketing. Average class size of 25.
·         Graduate Teaching: Marketing Decision-Making, Strategic Management

Teaching Assistant, The Florida State University, College of Business, 1990-92.

·         Teaching assignment: Principles of Marketing. Average class size of 60; largest class 150.


Independent Consultant, Strategic Marketing & Media Solutions, 1989-Present.
·         Perform marketing consulting
·         Manage market research design, implementation, and analysis
·         Provide desktop publishing services

Assistant to the Dean, College of Business, Florida State University, 1991-92.

·         Assisted in the marketing of college
·         Handled public relations functions of college
·         Developed and published external newsletters and magazines

Market Research Manager, Business Month Magazine, Goldhirsh Group, 1987-89.

·         Played vital role in advertising sales turnaround
·         Developed, planned and produced sales presentations
·         Originated, supervised and produced subscriber and readership studies

Marketing and Sales Information Manager, PEOPLE Magazine, Time, Inc., 1985-87.

·         Produced strategic marketing plans for magazine's major advertising categories, including automotive, beverage alcohol, financial services




Reviewer (ad hoc) -- Marketing Education Review. 1993-Present.

Reviewer (ad hoc) -- Service Industries Journal. 1993-Present.

Editorial Board -- PERSPECTIVES: Marketing on the Internet (1998), Coursewise Publishing, Inc.

Session Chair -- Marketing Education Track, 1999 Atlantic Marketing Association Annual Conference.

Session Chair -- Marketing Education Track, 1997 Southern Marketing Association Annual Conference.

Reviewer -- Internet Marketing Track, 2000 Academy of Marketing Science Annual Conference.

Reviewer -- Marketing Education Track, 1997 Southern Marketing Association Annual Conference.

Reviewer -- Marketing Education Track, 1997 American Marketing Association Winter Educators Conference.


Chapter Advisor -- Stetson Marketing Association, student chapter of American Marketing Association. 1993-1999.

Chapter Advisor -- Alpha Kappa Psi, national business fraternity. 1992-1995.

Senator -- Faculty Senate, three-year term beginning in 1994. Served as member of Executive Committee of Senate, 1994-1996.

Chair -- Faculty Senate, one-year term beginning in 1995; re-elected 1996.

Chair -- Human Subjects Committee, 2000-2001.

Committee Member -- Student Publications Board, 1998-present.

Business School:

Chair -- Faculty Development Committee, School of Business, 2001-present.

Chair -- Admissions Committee, School of Business, 1994-1997.

Web Master –Department web site, 1996-present.

Editor -- School of Business newsletter, The Lynn Letter, 1996-2000.


Career Expert -- Career Doctor, writing a bimonthly column that answers career-related questions from visitors of 1999-present.

Career Expert -- Straight Talk About School, a World Wide Web site sponsored by the National Association of Secondary School Principals (NASSP), 1997-1998.

Umpire -- DeLand Little League, 1996-1997.

Motivational Speaker -- Volusia Regional Juvenile Detention Center, May 1997


·         Recipient, Hand Award for Research Excellence, Stetson University, May 1996.
·         Nominee, McEniry Award for Teaching Excellence, Stetson University, several years.


Read Dr. name's philosophy of scholarship.

Academic Journals:

Hansen, Randall S. (2001), “The MBA Career Portfolio: A Strategic Tool for Developing and Implementing a Successful Job Search,” Career Planning and Adult Development Journal.

Hansen, Randall S. and K. S. Hansen (1995), "Incorporating Writing Across the Curriculum into an Introductory Marketing Course," Journal of Marketing Education, 17 (1), 3-12.

Hansen, Randall S. (1992), "A Multi-Dimensional Scale for Measuring Business Ethics: A Purification and Refinement," Journal of Business Ethics, 11, 523-534.

Refereed Proceedings:

Hansen, Randall S. (2001), “Integrating Career Development Techniques into the Business School Curriculum: Tools for Better Preparing Our Graduates for Successful Careers,” International Business & Economics Research Conference Proceedings.

Hansen, Randall S. (1998), "Combining Marketing Principles with Career Preparedness in a Principles of Marketing Class: The Marketing Career Journal," Marketing: A Sharper Focus (Proceedings of the Atlantic Marketing Association 14th Annual Conference), vol. 14, 151-158.

Hansen, Randall S. (1991), "The Use of Observation Techniques in Evaluating Consumer Packaging," Southern Marketing Association Proceedings, 512-515.

Hansen, Randall S., K.S. Hansen, and S.A. Taylor (1991), "The Ethical Implications of Television Advertising to Young Children: An Advertising Effects Model," Southern Marketing Association Proceedings, 359-363.


Hansen, Randall S. (1999), "Your Job Skills Portfolio: Giving You an Edge in the Marketplace," ArtJob, 19 (17), 1+.

Hansen, Randall S. (1999), "When Job-Hunting: Dress for Success," Godly Business Woman Magazine, 1 (5), 41.

Hansen, K.S. and Randall S. Hansen (1999), "Choosing the Right Cover Letter," National Business Employment Weekly, Jan. 24-30, 21-22.


Hansen, K.S. and Randall S. Hansen (2001), Dynamic Cover Letters Third Edition. Berkeley, CA: Ten-Speed Press.

Hansen, Randall S., and K.S. Hansen (1997), Write Your Way to a Higher GPA: How to Dramatically Boost Your Grade-Point Average Simply by Sharpening Your Writing Skills. Berkeley, CA: Ten-Speed Press.

Hansen, K.S. and Randall S. Hansen (1995), Dynamic Cover Letters, Second Edition. Berkeley, CA: Ten-Speed Press.

Chapters in Books:

Oliphant, R.J., G.C. Oliphant, and Randall S. Hansen (forthcoming 2002), "Making Group Formation a Job Market Experience," in Great Ideas for Teaching Marketing, 6th edition, Joseph F. Hair, Jr., Carl McDaniel, and Charles W. Lamb, Jr., editors. Cincinnati, OH: South-Western.

Hansen, Randall S. (1998), "Communication Across the Curriculum: Tools to Redesign a Marketing Course," (pp. 255-262) in Electronic Communication Across the Curriculum, Art Young, Dickie Selfe, and Donna Reiss, editors. Urbana, IL: NCTE.

Ezine Articles/Web-based Articles:

Hansen, Randall S. (2001), "Job-Hunting in Times of Uncertainty: Five Overlooked Strategies to Help Make Your Job Search More Productive -- and Successful," in Quintessential Careers QuintZine, 2 (19), September 24. URL:

Hansen, Randall S. (2001), "How to Find Your Ideal Internship," in Quintessential Careers QuintZine, 2 (19), September 24. URL:

Hansen, Randall S. (1998), "Fundamentals of a Good Resume," in Quintessential Careers. URL:




Hansen, Randall S. and K. S. Hansen (2001), “Job Search 101” and “Resumes & Cover Letter Development,” two workshops at the Career Symposium, Stetson University, September 27, DeLand, Florida.

Oliphant, R.J., G.C. Oliphant, and Randall S. Hansen (2000), "Making Group Formation a Job Market Experience," presented at the Academy of Business Disciplines annual conference, November 2000, Ft. Myers, Florida.

Hansen, Randall S. (2000), "A Different Approach to E-Marketing," presented as part of a panel discussion titled, The Internet and the Marketing Classroom: A Panel Discussion on the Development of Internet Marketing Courses and Pedagogy, at the Society for Marketing Advances National Conference, November 2000, Orlando, Florida.


Quintessential Careers: A Career and Job-Hunting Resource Guide, a comprehensive World Wide Web site dedicated to providing as many resources as possible for job seekers, especially recent college graduates. Includes primary material as well as hundreds of career-related links. Location:

Indispensable Writing and Editing Resources, a comprehensive World Wide Web site dedicated to providing as many writing and editing-related resources as possible for college students. Includes primary as well as hundreds of writing-related links. Location:


Nothing currently under review.


Current research interests are directed solely toward pedagogical research in a variety of interrelated areas, including:
·         writing across the curriculum and electronic communications in the marketing field;
·         self-marketing and the utilization of marketing principles in the job search;
·         applying the job-market approach to classroom group formation.

Other areas of interest include applied areas of managerial ethics and strategic issues in social responsibility. This includes identifying critical success factors in managing the ethical organization, the ethical decision-making process, and the ethics of advertising to children.


"Market Yourself the Career Journal Way: Find Your Ideal Job Using Proven Marketing Techniques." This monograph examines the use of marketing strategies as they related to career development and job-hunting.

My goal is to write approximately one marketing- and career-related article a month for various distribution, so this area is constantly being researched and always a work in progress.

Integrating career development techniques into the marketing curriculum also continues to be an on-going research project that may develop into other workshops, proceedings, or articles.


Advertising/Promotion Management
Global Marketing
Marketing Channels
Marketing Ethics
Marketing Management
Marketing Strategy


Stetson University (Fall 2000)
“Overall Effectiveness of Instructor”

MKT315: Principles of Marketing


MKT440: Advertising & Promotion Management


MKT516: Marketing Decision-Making


Selected comments from student evaluations:

o        “He knows everything about marketing. Presents information very clearly and effectively.”
o        “Great course. I learned a lot not only about marketing, but about the job searching process and business in general.”
o        “I felt this course was one of the most beneficial I could have taken.”
o        “My favorite class yet in the Business School. It really tied in many real world situations. Very enjoyable class.”
o        "Dr. Hansen is one of the most effective instructors I have had here at Stetson and it would be a great asset to the university if there were more

Selected comments from student evaluations:

o        "Dr. Hansen is an excellent educator and has made an impact on my life by opening my eyes to marketing."
o        "This was the most interesting, fun, extensive, up-to-date, wonderful, awesome, creative class I have ever taken."
o        "Dr. Hansen was always very helpful to students, showed he wanted to help students."
o        "He presented the material very clearly and his tests were clear as well. He was interesting and enthusiastic about class."
o        ."



·         Society for Marketing Advances Annual Conference, Orlando, November 2000.
·         e-Recruiting & Staffing Conference, Las Vegas, May 2000
·         Atlantic Marketing Association Annual Conference, Annapolis, September 1999.
·         Atlantic Marketing Association Annual Conference, Savannah, October 1998.
·         Southern Marketing Association Annual Conference, Atlanta, November 1997.
·         Southern Marketing Association Annual Conference, Orlando, November 1995.
·         Atlantic Marketing Association Annual Conference, New Orleans, October 1995.
·         E-Mail and English Classes: Cyberspace Writing Partners Conference, SUNY-Morrisville, March 1995.


·         World Wide Web Page Development Workshop, Stetson University, January 1996.
·         Ethics-Across-the-Curriculum Workshop, Stetson University, May 1994.
·         Writing-Across-the-Curriculum Workshop, Stetson University, May/June 1993.
·         Research-Across-the-Curriculum Workshop, Stetson University, May 1993.
·         University Experience Workshop, Stetson University, May 1993


·         E-mail Internet Discussion Groups: general marketing issues (Market-L), one directed at Writing Across the Curriculum (WAC-L), one directed at marketing professors (MKTTEACH), one directed to business faculty (BUSFAC-L). On-going.
·         Professor in the Classroom, a monthly series focusing on issues and ideas to facilitate making professors better teachers. On-going.


·         Alpha Kappa Psi
·         Atlantic Marketing Association
·         Society for Marketing Advances
·         HTML Writers Guild


·         West Volusia Memorial Hospital, DeLand, FL. Conducted focus group research with sample of employees on pension plan options. 1993.
·         Volusia County Parks & Recreation, DeLand, FL. Conducted focus group research for Deltona MSD on use and needs of parks and recreational services. 1993.

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