Course Description Listing

University Bulletins

Course Description Listing

GCM- 149 Cooperative Education Experience
GCM- 151 Premedia Tools And Processes
GCM- 199 Independent Study
GCM- 249 Cooperative Education Experience
GCM- 251 Digital Premedia File Creation
GCM- 266 Digital And Offset Press Systems
GCM- 270 Postpress Operation And Planning
GCM- 297 Field Experience
GCM- 298 Field Experience
GCM- 299 Independent Study
GCM- 300 Workshop
GCM- 349 Cooperative Education Experience
GCM- 351 Cross-Media Marketing Systems
GCM- 362 Screen And Specialty Print Manufacturing
GCM- 363 Package Printing
GCM- 367 Color Management
GCM- 380 Graphic Communications Estimating And Scheduling
GCM- 397 Field Experience
GCM- 398 Field Experience
GCM- 399 Independent Study
GCM- 443 Graphic Communications Practicum
GCM- 445 Publication Production
GCM- 449 Cooperative Education Experience
GCM- 470 Graphic Communications Distribution Management
GCM- 480 Graphic Communications Customer Service And Administration
GCM- 495 Graphic Communications Management Seminar
GCM- 497 Field Experience
GCM- 498 Field Experience
GCM- 499 Independent Study
GCM- 500 Workshop
GCM- 551 Cross-Media Marketing Systems
GCM- 562 Screen And Speciality Print Manufacturing
GCM- 563 Package Printing
GCM- 580 Graphic Communications Estimating And Scheduling
GCM- 643 Graphic Communications Practicum
GCM- 645 Publication Production
GCM- 680 Graphic Communications Customer Service And Administration
GCM- 695 Graphic Communications Management Seminar
GCM- 749 Cooperative Education Experience
GCM- 797 Field Experience
GCM- 799 Independent Study

GCM- 149 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

GCM- 151 Premedia Tools And Processes (3.00 cr.)
Repeatable: No
Digital premedia tools and processes for print and non-print graphics production. Premedia software, image capture/creation, pagination, imposition principles, film assembly, proofing, and platemaking.

^{Prerequisite: take GCM-141}

GCM- 199 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

GCM- 249 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

GCM- 251 Digital Premedia File Creation (3.00 cr.)
Repeatable: No
Digital creation, capture and manipulation of graphics for color layouts for print and digital distribution. Premedia systems, workflow, color theory, scanning, digital photo, bitmap and vector graphic creation and editing. File and font management, document layout, proofing, preflight, PDF creation and submission of files for output.

^{Prerequisite: take either GCM-151 or DES-220}

GCM- 266 Digital And Offset Press Systems (3.00 - 4.00 cr.)
Repeatable: No
Imaging paper of other substrates via offset lithography and digital printing methods from an output-ready digital file. Image carriers, press systems, process control, densitometry, colorimetry, ink, toners, and substrates. Reproduction of line and halftone copy, in multiple and process colors.

^{Prerequisite: take GCM-141}

GCM- 270 Postpress Operation And Planning (3.00 cr.)
Repeatable: No
Current and emerging technologies for postpress operations in bindery and finishing. Postpress production and job planning from the postpress perspective. Quality control tools and techniques as applied to postpress operations.

^{Prerequisite: take GCM-141}

GCM- 297 Field Experience (1.00 cr.)
Repeatable: Yes

Department consent

GCM- 298 Field Experience (1.00 - 2.00 cr.)
Repeatable: No

Department consent

GCM- 299 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

GCM- 300 Workshop (1.00 - 3.00 cr.)
Repeatable: Yes
Special topics in graphic communications, providing hands on or experiential learning activities. Specific content and title to reflect the topic of the workshop.
Department consent

GCM- 349 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

GCM- 351 Cross-Media Marketing Systems (3.00 cr.)
Repeatable: No
Software and systems used to plan and produce personalized and integrated cross-media (Web, print, PDF, e-mail) marketing/promotion communication. PDF editing and repurposing, digital asset management, databases, layout issues, dynamic content, scripting, automation, variable data digital printing and personalization, digital distribution alternatives, and web storefronts.

^{Prerequisite: take GCM-251 and MEDIA-375}

GCM- 362 Screen And Specialty Print Manufacturing (3.00 cr.)
Repeatable: No
Applications and techniques for screen and specialty printing on a variety of substrates. Issues and process-control concerns related to these image transfer methods. A special course fee applies.

^{Prerequisite: take GCM-141}

GCM- 363 Package Printing (3.00 - 4.00 cr.)
Repeatable: No
The production of graphics on labels, cartons, and flexible packages with an emphasis on flexography and rotogravure. Present and future technology trends in package printing. A special course fee applies.

^{Prerequisite: take GCM-141}

GCM- 367 Color Management (3.00 cr.)
Repeatable: Yes
Industry standards-based color management practices for accurate color reproduction throughout both RBG and CMYK workflows. Colorimetric and densitometric analysis. Device calibration and profiling. Color management software applications, devices and techniques for controlling image capture, monitor display, soft proofing and analog or digital printing.

^{Prerequisites: take GCM-266 and take either STAT-130 or STAT-320}

GCM- 380 Graphic Communications Estimating And Scheduling (3.00 cr.)
Repeatable: No
Graphic communications workflow management issues including cost of production or services, estimating practices, production scheduling and coordination of both print and non-print graphic communications projects.

^{Prerequisites: take GCM-251, GCM-266, GCM-270, and INMGT-200, and take either BUACT-201 or BUACT-206}

GCM- 397 Field Experience (1.00 cr.)
Repeatable: Yes

Department consent

GCM- 398 Field Experience (1.00 - 2.00 cr.)
Repeatable: No

Department consent

GCM- 399 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

GCM- 443 Graphic Communications Practicum (3.00 cr.)
Repeatable: Yes
Integration of all graphic communications processes in the design and production of print and non-print graphic products and services for clients in the university community. Special emphasis on the process and workflow management roles of estimating, customer service, scheduling, planning, production supervision and quality control.

^{Prerequisites: take GCM-351, GCM-266 and GCM-380}

GCM- 445 Publication Production (3.00 cr.)
Repeatable: No
Cross-discipline work teams experience integration of skills developed in English, speech, art, graphic communications, industrial management and business courses to design, plan, schedule, produce and distribute print and digital versions of a magazine/newsletter.

^{Prerequisite: take GCM-141}

GCM- 449 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

GCM- 470 Graphic Communications Distribution Management (3.00 cr.)
Repeatable: No
Systems and processes used in distribution and delivery of printed products. United States Postal Service, parcel delivery, shipping, warehousing and fulfillment. Regionalization, personalization, print-on-demand, demographic binding and emerging distribution strategies.

^{Prerequisite: take GCM-270}

GCM- 480 Graphic Communications Customer Service And Administration (3.00 cr.)
Repeatable: No
Administrative, management and leadership roles in directing functional areas of graphic communications companies including sales, customer service, management, human resources and training.

^{Prerequisites: must be Senior level; take GCM-380}

GCM- 495 Graphic Communications Management Seminar (3.00 cr.)
Global Perspective
Repeatable: Yes
Overview of the graphic communications industry; its size, market segments, profitability and organization. Research and analysis of company annual reports. Strategic planning, management and leadership, industry trends and forecasts, trade organizations, news and other information sources. Impact of technology, global issues, and competing information distribution channels.

^{Prerequisites: must be Senior level; take either GCM-349 or GCM-449; Corequisite: GCM-443}

GCM- 497 Field Experience (1.00 cr.)
Repeatable: Yes

Department consent

GCM- 498 Field Experience (1.00 - 2.00 cr.)
Repeatable: No

Department consent

GCM- 499 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

GCM- 500 Workshop (1.00 - 3.00 cr.)
Repeatable: Yes
Special topics in graphic communications, providing hands on or experiential learning activities. Specific content and title to reflect the topic of the workshop.

GCM- 551 Cross-Media Marketing Systems (3.00 cr.)
Repeatable: No
Software and systems used to plan and produce personalized and integrated cross-media (Web, print, PDF, e-mail) marketing/promotion communication. PDF editing and repurposing, digital asset management, databases, layout issues, dynamic content, scripting, automation, variable data digital printing and personalization, digital distribution alternatives, and web storefronts.

GCM- 562 Screen And Speciality Print Manufacturing (3.00 cr.)
Repeatable: No
Applications and techniques for screen and specialty printing on a variety of substrates. Issues and process-control concerns related to these image transfer methods. A special course fee applies.

GCM- 563 Package Printing (3.00 cr.)
Repeatable: No
Production of graphics on labels, cartons, and flexible packages with an emphasis on flexography and rotogravure. Present and future technology trends in package printing. A special course fee applies.

GCM- 580 Graphic Communications Estimating And Scheduling (3.00 cr.)
Repeatable: No
Graphic communications workflow management issues including cost of production or services, estimating practices, production scheduling and coordination of both print and non-print graphic communications projects.

GCM- 643 Graphic Communications Practicum (3.00 cr.)
Repeatable: Yes
Integration of all graphic communications processes in the design and production of print and non-print graphic products and services for clients in the university community. Special emphasis on the process and workflow management roles of estimating, customer service, scheduling, planning, production supervision and quality control.
Instructor's consent

GCM- 645 Publication Production (3.00 cr.)
Repeatable: No
Cross-discipline work teams experience integration of skills developed in English, speech, art, graphic communications, industrial management and business courses to design, plan, schedule, produce and distribute print and digital versions of a magazine/newsletter.

GCM- 680 Graphic Communications Customer Service And Administration (3.00 cr.)
Repeatable: No
Administrative, management and leadership roles in directing of graphic communications companies including sales, customer service, management, human resources and training.

GCM- 695 Graphic Communications Management Seminar (3.00 cr.)
Repeatable: Yes
Overview of the graphic communications industry; its size, market segments, profitability and organization. Research and analysis of company annual reports. Strategic planning, management and leadership, industry trends and forecasts, trade organizations, news and other information sources. Impact of technology, global issues, and competing information distribution channels.

GCM- 749 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

GCM- 797 Field Experience (1.00 cr.)
Repeatable: Yes

Department consent

GCM- 799 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

Back to Course Descriptions