Course Description Listing


GEM- 101 Introduction To Golf Enterprise Management (1.00 cr.)
Repeatable: No
Overview of the Specialization and B.S. in Golf Enterprise Management, the golf industry, national and international golf associations, and careers in the golf industry.

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GEM- 201 Principles Of Golf Enterprise Management (3.00 cr.)
Repeatable: No
Comprehensive survey of golf facility operations and management from perspectives of resort, private, semi-private, and daily fee courses, to include principles of business, customer service, human resource management, course design and management, retail and back shop operations, food and beverage management, and event planning.

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GEM- 207 Club Fitting and Repair (2.00 cr.)
Repeatable: No
Overview, techniques, customer satisfaction, and benefits of custom golf club fitting and repair in golf enterprise management. A special course fee applies.

Prerequisites: take GEM-201 and PE-129

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GEM- 217 Golf Swing Analysis and Instruction (2.00 cr.)
Repeatable: No
Fundamentals of teaching golf including grip, setup, alignment and the full swing. Students will analyze golf swings and correct errors in swing fundamentals. A special course fee applies.

Prerequisites: Take GEM-207 and MATH-123

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GEM- 250 Turfgrass Management For Golf Courses (3.00 cr.)
Repeatable: No
Investigates the broad subject of turfgrass management. Emphasis is placed on the application of basic turfgrass principles to golf course turfgrass culture.

Prerequisite: take GEM-101

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GEM- 277 Software And Technology (3.00 cr.)
Repeatable: No
Investigates the use of software and technology in the golf industry. Marketing, revenue planning, tee time management, point of sale, guest and staff scheduling and performance evaluation will be analyzed using proprietary industry software.

Prerequisite: take GEM-101

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GEM- 299 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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GEM- 301 Customer Development, Retention And Marketing (3.00 cr.)
Repeatable: No
Current trends and programs for golf course customer recruiting and retention, marketing strategies, conducting and applying market research including database and internet marketing for golf course customer development and retention in public fee, semi-private, private and resort facilities.

Prerequisites: take GEM-101 and GEM-201, and take either BUMKG-330 or HT-344

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GEM- 349 Cooperative Education Experience (1.00 - 6.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industry experience. Generally entails recurring, supervised work periods, each one building and expanding on the previous one.
Department consent

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GEM- 350 Golf Course Soils, Layout, And Design (3.00 cr.)
Repeatable: No
Introduction to golf course layout and design, including soil characteristics that affect successful turf grass establishment and maintenance. Topics include soil components, physical and chemical soil properties, drainage, irrigation, golf course layout, design and construction, and risk assessment.

Prerequisites: take GEM-101 and GEM-201

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GEM- 445 Event Management (3.00 cr.)
Repeatable: No
Planning, organization and the management of events will be investigated for the hospitality, tourism and golf industries. Emphasis is placed on the design, internal management systems and post- event evaluation.

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GEM- 449 Cooperative Education Experience (1.00 - 6.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industry experience. Generally entails recurring, supervised work periods, each one building and expanding on the previous one.
Department consent

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GEM- 450 Environmental Golf Course Management (3.00 cr.)
Repeatable: No
Emphasizes the applied knowledge related to golf course operations and environmental perspective towards effective management.

Prerequisite: take GEM-250

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GEM- 499 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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GEM- 645 Event Management (3.00 cr.)
Repeatable: No
Planning, organization and the management of events will be investigated for the hospitality, tourism and golf industries. Emphasis is placed on the design, internal management systems and post- event evaluation.

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