Course Description Listing


DMT- 101 Introduction to Digital Marketing Technology (1.00 cr.)
Repeatable: No
Survey of changes, challenges, opportunities in business and industry for the digital marketing technologies professional. Program advisement, course sequence, career pathways and job opportunities.

Digital Marketing Technology Majors Only

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DMT- 275 Web Production and Distribution (3.00 cr.)
Repeatable: No
Production and distribution of content to the World Wide Web. Consideration given to basic information architecture, standards, best practices, technologies, planning, implementation, management and distribution of digital content.

Prerequisite: take either ICT-103 or CMG-151

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DMT- 311 Information and Communication Technologies Analytics (3.00 cr.)
Repeatable: No
Determine the value of electronic information and communications, developing metrics, determining return on investment on information and communication technologies.

Prerequisite: take ICT-103

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DMT- 349 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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DMT- 399 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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DMT- 449 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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DMT- 475 Dynamic Web Technologies (3.00 cr.)
Repeatable: No
Contemporary applications of technologies affecting adaptive user-centered web development as pertaining to content, presentation, scripting, variable data, markup languages, information architecture and analytics.

Prerequisite: take ICT-375

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DMT- 485 Search Engine Optimization (3.00 cr.)
Repeatable: No
Contemporary application of strategies and technology related to the improvement of placement in search engine and other relevant search results.

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DMT- 499 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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DMT- 511 Information and Communication Technologies Analytics (3.00 cr.)
Repeatable: No
Determine the value of electronic information and communications, developing metrics, determining return on investment on information and communication technologies.

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DMT- 675 Dynamic Web Technologies (3.00 cr.)
Repeatable: No
Contemporary applications of technologies affecting adaptive user-centered web development as pertaining to content, presentation, scripting, variable data, markup languages, information architecture and analytics.

Prerequisite: take ICT-575

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DMT- 685 Search Engine Optimization (3.00 cr.)
Repeatable: No
Contemporary application of strategies and technology related to the improvement of placement in search engine and other relevant search results.

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