Identity Program
University Publications oversees application of the Identity and Publications Standards Policy in both print and Web applications in an effort to ensure that UW-Stout is clearly presented to all audiences.
The Identity and Publications Standards policy applies to any individual or institutional unit which must conform to other policies, rules and regulations of the university, regardless of funding source. Questions regarding the policy should be referred to the Identity Review Committee which is responsible for its implementation.
The Identity Standards booklet [PDF - requires free Adobe Acrobat Reader] is a tool to help us collectively create a consistent image for UW-Stout. The standards presented here have firm institutional support. If you have any questions about these identity standards, or you are concerned about special problems implementing them, or if you need some assistance, contact University Publications.
Licensing Program
UW-Stout contracts with Licensing Resource Group (LRG), in Iowa City, Iowa, to control the use of its registered marks on commercially marketed garments and imprinted products. In addition to preventing improper or inappropriate use of the marks, the licensing program generates revenue for scholarships to UW-Stout students.
Companies and individuals producing any product for resale that displays a university mark must enter into a formal licensing agreement with LRG. Manufacturers that are not licensed and are using the marks may be subject to fines if that product is identified in periodic audits of imprinted products. A list of licensed manufacturers is available from University Publications.
Products displaying any university mark must use the TM mark in an approved location. Use of the university logo or other marks must be approved before manufacture by submitting a design to the director of University Publications. Designs may be submitted by mail, fax or in pdf form attached to an e-mail.
Contacts:
Printing Services
139 University Services Building
715/232-1263
715/232-5028 (fax)
- Print applications:
- Jane Heutmaker
- Stationery:
- Jane Heutmaker or order online
- Electronic files, camera ready art:
- Don Steffen
- Web use:
- Barbara Button
- Licensing program:
- Jane Heutmaker
- Identity Review Committee:
- Doug Mell, ext. 1198
- Obtaining a waiver:
- Doug Mell, ext. 1198