Marketing and Business Education


Combine your interest in marketing and business and teaching through this unique program. UW-Stout's Marketing and Business Education program prepares you to be marketing and business competent and to teach these exciting subjects within the middle, secondary, and post-secondary levels. While most MBE program graduates choose to become marketing and business teachers, others choose to deepen their technical skills by entering business and industry first. As teachers, MBE graduates build their programs around courses that include marketing, sales and service; business management and administration; sports and entertainment; hospitality and tourism services; finance; communications and information technology systems to name a few. 

High School Preparation

  • General admissions criteria

  • Participation in DECA, FBLA or BPA or other school organizations
  • Prior work experience is recommended. Ideally such work experiences are in the technical marketing and business functional area.


  • Middle and high school marketing and business teachers
  • Purchasing, sales, advertising, and distribution
  • Pharmaceutical and medical device sales
  • District level coordinators of career and technical education
  • Marketing management
  • Retail and business to business sales representative
  • Advertising and promotions representative
  • Customer service manager
  • Retail manager

Average beginning salary for UW-Stout graduates in this major — $39,000
100% employed in 2012–2013

View our Annual Employment Report for more details.

Explore Your Courses:

» Sample Freshman Schedule

Freshman English - Composition or Freshman English - Honors I
Fundamentals of Speech
Introduction to Marketing and Business Education
Math I
Principles of Economics
Health and Physical Education

Freshman English – Reading or Freshman English – Honors II
Modern World History
Health and Physical Education
Foundations of Education
Educational Psychology

See our Undergraduate Bulletin for more information on these courses.

» Courses You May Take in the Major

Introduction to Marketing and Business Education
Becoming a teacher in the disciplines of Marketing and Business Education (MBE) within K-12 schools, technical college, community colleges, and adult programs.

Supervision of Marketing and Business Education Career and Technical Student Organizations
Competencies needed to become a successful advisor, integrate a marketing and/or business education career and technical student organization into curriculum with a focus on the high school division of BPA, FBLA, and DECA.

Marketing and Business Education Project Method
Project method of instruction in a career and technical education program.

Marketing and Business Seminar
Issues and trends in marketing, business, and career and technical education.

Marketing Education Curriculum
Program, course and lesson-level curriculum development skills. Assessment systems, strategies, design elements, and test development skills.

Methods and Strategies for Teaching Marketing
Marketing content structures, teaching and learning strategies and aids.

Marketing and Business Education Pre-Student Teaching
Design and deliver lessons at a PK-12 school district.

Business Education Methods and Curriculum
Teaching methods and curriculum design for business educators. Emphasis on basic business subjects; business literacy and entry-level job preparation; issues and trends; demonstration and development of a standards-based business education curriculum.

Elementary Keyboarding Teaching Methods
Developmentally appropriate methods of instruction in keyboarding and emerging input technologies applicable to elementary educational settings.

Foundations of Education
The study of education and schooling through philosophical, historical, sociological and curricular contexts.

Multiculturalism: Issues and Perspectives
Intensive study of diversity in U.S. schools. Examination of the educational needs of students from various ethnic, cultural, religious, language and social class groups. Discussion of issues related to racism, sexism and oppression.


See our Undergraduate Bulletin for more information on these courses.


Program Video

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Contact Information

Urs Haltinner, Program Director
102 Communication Technologies Bldg.
University of Wisconsin-Stout
Menomonie, WI 54751-0790

Phone: 715/232-1439

Program Website