Golf Enterprise Management


While most golf management programs stress player aptitude, UW-Stout's Golf Enterprise Management degree has no player aptitude requirement. The program is focused on developing business management skills related to golf. The program provides you with courses in business, customer service, food and beverage and retail management in addition to golf-specific content in customer development and retention, golf course design and turf management.

High School Preparation


  • Golf Course Management
  • Assistant General Manager
  • General Manager
  • Management within corporations that manage multiple courses, golf retail businesses, tourism businesses, and many other golf-related businesses

Average beginning salary for UW-Stout graduates in this major — $32,000
98% employed in 2012–2013

View our Annual Employment Report for more details.

Explore Your Courses:

» Sample Freshman Schedule

Freshman English - Composition or Freshman English - Honors I
Fundamentals of Speech
Principles of Economics
Introduction to Golf Enterprise Management (GEM)
GEM Customer Development, Retention and Marketing
Health and Physical Education

Freshman English – Reading or Freshman English – Honors II
Concepts of Math
Principles of Golf Enterprise Management
Turf Management and the Environment
Technology Elective


See our Undergraduate Bulletin for more information on these courses.

» Courses You May Take in the Major

Principles of Golf Enterprise Management
Comprehensive survey of golf facility operations and management from perspectives of resort, private, semi-private, and daily fee courses, to include principles of business and customer service, human resource management, course design and management, retail and back shop operations, food and beverage management, and event planning.

Turfgrass Management for Golf Courses
Investigates the broad subject of turfgrass management. Emphasis is placed on the application of basic turfgrass principles to golf course turfgrass culture.

Software and Technology
Investigates the use of software and technology in the golf industry. Marketing, revenue planning,tee time management, point of sale, guest and staff scheduling and performance evaluation will be analyzed using proprietary industry software.

Customer Development, Retention and Marketing
Current trends and programs for golf course customer recruiting and retention, marketing strategies, conducting and applying market research including database and internet marketing for golf course customer development and retention in public fee, semi-private, private and resort facilities.

Golf Course Soils, Layout, and Designs
Golf course layout and design, soil characteristics that affect successful turf grass establishment and maintenance. Topics include soil components, soil physical and chemical properties, drainage, irrigation, golf course layout, design and construction, and risk assessment.

Event Management
Planning, organizing and the management of events will be investigated for the hospitality, tourism and golf industries. Emphasis is placed on the design, internal management systems and post event evaluation.

Environmental Golf Course Management
Emphasizes the applied knowledge related to golf course operations and environmental perspective towards effective management.


See our Undergraduate Bulletin for more information on these courses.


Program Video

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Contact Information

Bob Davies, Program Director
448 Heritage Hall
University of Wisconsin-Stout
Menomonie, WI 54751-0790

Phone: 715/232-1480

Program Website

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