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Golf Enterprise Management
Description
While most golf management programs stress player aptitude, UW-Stout's Golf Enterprise Management degree has no player aptitude requirement. The program is focused on developing business management skills related to golf. The program provides you with courses in business, customer service, food and beverage and retail management in addition to golf-specific content in customer development and retention, golf course design and turf management.
High School Preparation
- General admissions criteria
- Business, computer and communication courses
- Mathematics and human relation skills.
Careers
- Golf Course Management
- Assistant General Manager
- General Manager
- Management within corporations that manage multiple courses, golf retail businesses, tourism businesses, and many other golf-related businesses
Average beginning salary for UW-Stout graduates in this major — $31,000
100% employed in 2011–2012
View our Annual Employment Report for more details.
Explore Your Courses:
Fall
Freshman English - Composition or Freshman English - Honors I
Fundamentals of Speech
Principles of Economics
Introduction to Golf Enterprise Management (GEM)
GEM Customer Development, Retention and Marketing
Health and Physical Education
Spring
Freshman English – Reading or Freshman English – Honors II
Concepts of Math
Principles of Golf Enterprise Management
Turf Management and the Environment
Technology Elective
Freshman English - Composition or Freshman English - Honors I
Fundamentals of Speech
Principles of Economics
Introduction to Golf Enterprise Management (GEM)
GEM Customer Development, Retention and Marketing
Health and Physical Education
Spring
Freshman English – Reading or Freshman English – Honors II
Concepts of Math
Principles of Golf Enterprise Management
Turf Management and the Environment
Technology Elective
See our Undergraduate Bulletin for more information on these courses.
» Courses You May Take in the Major
Principles of Golf Enterprise Management
Comprehensive survey of golf facility operations and management from perspectives of resort, private, semi-private, and daily fee courses, to include principles of business and customer service, human resource management, course design and management, retail and back shop operations, food and beverage management, and event planning.
Turfgrass Management for Golf Courses
Investigates the broad subject of turfgrass management. Emphasis is placed on the application of basic turfgrass principles to golf course turfgrass culture.
Software and Technology
Investigates the use of software and technology in the golf industry. Marketing, revenue planning,tee time management, point of sale, guest and staff scheduling and performance evaluation will be analyzed using proprietary industry software.
Customer Development, Retention and Marketing
Current trends and programs for golf course customer recruiting and retention, marketing strategies, conducting and applying market research including database and internet marketing for golf course customer development and retention in public fee, semi-private, private and resort facilities.
Golf Course Soils, Layout, and Designs
Golf course layout and design, soil characteristics that affect successful turf grass establishment and maintenance. Topics include soil components, soil physical and chemical properties, drainage, irrigation, golf course layout, design and construction, and risk assessment.
Event Management
Planning, organizing and the management of events will be investigated for the hospitality, tourism and golf industries. Emphasis is placed on the design, internal management systems and post event evaluation.
Environmental Golf Course Management
Emphasizes the applied knowledge related to golf course operations and environmental perspective towards effective management.
Comprehensive survey of golf facility operations and management from perspectives of resort, private, semi-private, and daily fee courses, to include principles of business and customer service, human resource management, course design and management, retail and back shop operations, food and beverage management, and event planning.
Turfgrass Management for Golf Courses
Investigates the broad subject of turfgrass management. Emphasis is placed on the application of basic turfgrass principles to golf course turfgrass culture.
Software and Technology
Investigates the use of software and technology in the golf industry. Marketing, revenue planning,tee time management, point of sale, guest and staff scheduling and performance evaluation will be analyzed using proprietary industry software.
Customer Development, Retention and Marketing
Current trends and programs for golf course customer recruiting and retention, marketing strategies, conducting and applying market research including database and internet marketing for golf course customer development and retention in public fee, semi-private, private and resort facilities.
Golf Course Soils, Layout, and Designs
Golf course layout and design, soil characteristics that affect successful turf grass establishment and maintenance. Topics include soil components, soil physical and chemical properties, drainage, irrigation, golf course layout, design and construction, and risk assessment.
Event Management
Planning, organizing and the management of events will be investigated for the hospitality, tourism and golf industries. Emphasis is placed on the design, internal management systems and post event evaluation.
Environmental Golf Course Management
Emphasizes the applied knowledge related to golf course operations and environmental perspective towards effective management.
See our Undergraduate Bulletin for more information on these courses.
Program Video
Contact Information
Kris Schoonover, Program Director
442 Heritage Hall
University of Wisconsin-Stout
Menomonie, WI 54751-0790
Phone: 715/232-2364
E-Mail: schoonoverk@uwstout.edu
Program Website
Related Majors
If you are interested in this major, you might also be interested in:
- Business Administration
- Hotel, Restaurant and Tourism Management
- Retail Merchandising and Management