University of Wisconsin Stout | Wisconsin's Polytechnic University

Graphic Communications
Overview of the graphic communications industry and hands-on introduction to production workflow from design through delivery. Digital premedia (for print and web), printing processes, postpress and finishing, raw materials, buying and specifying printed products and non-print graphic services.

Digital Premedia File Creation
Digital creation, capture and manipulation of graphics for color layouts for print and digital distribution. Premedia systems, workflow, color theory, scanning, digital photo, bitmap and vector graphic creation and editing. File and font management, document layout, proofing, preflight, PDF creation and submission of files for layout.

Cross-Media Marketing Systems
Software and systems used to plan and produce personalized and integrated cross-media (Web, print, PDF, e-mail) marketing/promotion communication. PDF editing and repurposing, digital asset management, databases, layout issues, dynamic content, scripting, automation, variable data digital printing and personalization, digital distribution alternatives, and web storefronts.

Screen and Specialty Print Manufacturing
Applications and techniques for screen and specialty printing on a variety of substrates. Issues and process-control concerns related to these image transfer methods.

Color Management
Industry standards-based color management practices for accurate color reproduction throughout both RBG and CMYK workflows. Colorimetric and densitometric analysis. Device calibration and profiling. Color management software applications, devices and techniques for controlling image capture, monitor display, soft proofing and analog or digital printing.

Publication Production
Cross-discipline work teams experience integration of skills developed in English, speech, art, graphic communications, industrial management and business courses to design, plan, schedule, produce and distribute print and digital versions of a magazine/newsletter.

Graphic Communications Distribution Management
Systems and processes used in distribution and delivery of printed products. United States Postal Service, parcel delivery, shipping, warehousing and fulfillment. Regionalization, personalization, print-on-demand, demographic binding and emerging distribution strategies.

See our Undergraduate Bulletin for more information on these courses.