Cross-Media Graphics Management


UW-Stout's Cross-Media Graphics Management program is the premier graphics program in the Midwest, preparing graduates for exciting careers in the graphics, printing, imaging and associated industries. Program graduates are prepared to be managers who are leaders, motivators and communicators who can deal with graphics workflows, business issues and production efficiency. Students interested in art and design, graphics software, business administration, technology, graphic arts and communications are all encouraged to explore this program. The broad coverage of the program — all of graphics, from design to delivery — produces graduates who are in high demand by employers.

High School Preparation


  • Imaging Specialist
  • Estimators
  • Account Managers
  • Print Buyers
  • Research and Development Analysts
  • Production Department Supervisors

Average beginning salary for UW-Stout graduates in this major — $37,000
100% employed in 2012–2013 

View our Annual Employment Report for more details. (Program was formerly named Graphic Communications Management)

Explore Your Courses:

» Sample Freshman Schedule

Cross-Media Graphics
Composition I
College Mathematics I
Fundamentals of Speech
Arts and Humanities Elective

Graphics Software Tools
Composition II
Social and Behavioral Sciences Elective
Natural Science (w/lab) Elective
Elementary Statistics

See our Undergraduate Bulletin for more information on these courses.

» Courses You May Take in the Major

Graphic Communications
Overview of the graphic communications industry and hands-on introduction to production workflow from design through delivery. Digital premedia (for print and web), printing processes, postpress and finishing, raw materials, buying and specifying printed products and non-print graphic services.

Digital Premedia File Creation
Digital creation, capture and manipulation of graphics for color layouts for print and digital distribution. Premedia systems, workflow, color theory, scanning, digital photo, bitmap and vector graphic creation and editing. File and font management, document layout, proofing, preflight, PDF creation and submission of files for layout.

Cross-Media Marketing Systems
Software and systems used to plan and produce personalized and integrated cross-media (Web, print, PDF, e-mail) marketing/promotion communication. PDF editing and repurposing, digital asset management, databases, layout issues, dynamic content, scripting, automation, variable data digital printing and personalization, digital distribution alternatives, and web storefronts.

Screen and Specialty Print Manufacturing
Applications and techniques for screen and specialty printing on a variety of substrates. Issues and process-control concerns related to these image transfer methods.

Color Management
Industry standards-based color management practices for accurate color reproduction throughout both RBG and CMYK workflows. Colorimetric and densitometric analysis. Device calibration and profiling. Color management software applications, devices and techniques for controlling image capture, monitor display, soft proofing and analog or digital printing.

Publication Production
Cross-discipline work teams experience integration of skills developed in English, speech, art, graphic communications, industrial management and business courses to design, plan, schedule, produce and distribute print and digital versions of a magazine/newsletter.

Graphic Communications Distribution Management
Systems and processes used in distribution and delivery of printed products. United States Postal Service, parcel delivery, shipping, warehousing and fulfillment. Regionalization, personalization, print-on-demand, demographic binding and emerging distribution strategies.

See our Undergraduate Bulletin for more information on these courses.


Program Video

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Contact Information

Ted Bensen, Program Director
160 Communication Technologies Bldg.
University of Wisconsin-Stout
Menomonie, WI 54751

Phone: 715-232-1294

Program Website

Related Majors

If you are interested in this major, you might also be interested in:

  • Graphic Design and Interactive Media
  • Business Administration