Expanding and Updating Academic Program Array

Action Project

Institution: University of Wisconsin-Stout
Submitted: 2005-01-18

Planned project kickoff date:
Target completion date:
Actual completion date:
A. Give this Action Project a short title in 10 words or fewer:
Expanding and updating academic program array
B. Describe this Action Project's goal in 100 words or fewer:
The goal of this project is to expand and update the existing array of academic programs in order to make the programs more attractive to students and employers. This project includes updating existing programs, developing new undergraduate and graduate programs (including majors, minors and concentrations) and developing collaborative programs with technical colleges.
C. Identify the single AQIP Category which the Action Project will most affect or impact:
Primary Category: Understanding Students' and Other Stakeholders' Needs
D. Describe briefly your institution's reasons for taking on this Action Project now -- why the project and its goals are high among your current priorities:
One of UW-Stout’s enduring goals is to offer high quality academic programs. Through this project, existing academic programs will be updated and new programs offerings will be developed to meet the needs of students, technical college graduates and employers. This project should have a positive impact on student enrollment, student retention, job placement and employer satisfaction. It should be noted that both new student enrollment and transfer enrollment have been declining for the past three years; this project is essential for reversing that trend. This project is part of UW-Stout's Focus 2010 initiative.
E. List the organizational areas - -institutional departments, programs, divisions, or units -- most affected by or involved in this Action Project:
Academic departments
Academic colleges and School of Education
Office of Academic and Student Affairs
Faculty/Staff Governance Groups (Curriculum and Instruction, Planning and Review)
University Relations
F. Name and describe briefly the key organizational process(es) that you expect this Action Project to change or improve:
New program development; Program revision
New course development; Course revision
Credit transfer/credit for experiential learning
Marketing new and existing program offerings
Campus curriculum approval process for courses and programs
G. Explain the rationale for the length of time planned for this Action Project (from kickoff to target completion):
This project is part of UW-Stout Focus 2010 initiative and will be monitored by the Chancellor's Advisory Council (CAC) and by the Provost's Council. Individuals and units involved in this project will submit periodic progress reports that will be reviewed by the CAC every six months. The Provost's Council (includes all academic Deans) will review progress on a continual basis.
H. Describe how you plan to monitor how successfully your efforts on this Action Project are progressing:
Number of courses developed
Number of courses revised
Number of programs (majors, minors, concentrations) developed
Number of programs revised (including program name changes)
Progress on annual stretch goals
I. Describe the overall "outcome" measures or indicators that will tell you whether this Action Project has been a success or failure in achieving its goals:
New student enrollment by program; Transfer student enrollment by program
Student retention; Number of “undecided” students
Student satisfaction with program
Job placement
Employer satisfaction
Achievement of annual stretch target goals
J. Other information (e.g., publicity, sponsor or champion, etc.):
Year One – 2004-2005

- Establish external advisory board to provide input for new program directions

- Hold meetings with technical college representatives to identify needs and work jointly on developing program offerings

- Each College/School develops strategic plan outlining areas for new program development and major program revisions

- Obtain UW System approval for the following programs:  B.S. Golf Enterprise Management; B.S. Professional Development (inverted degree); M.S. Communication Technologies

- Develop reallocation principles and a model that aligns resources with program need; immediately reallocate resources to high enrollment/high growth programs- New program development in the following areas:  Culinology; Applied Social Science; Entertainment Management; Scientific and Technical Communication; Nanotechnology; Logistics Engineering Management; and Food Packaging

- Revise, rename, update or expand the following programs:  Packaging; Engineering Technology; General Business Administration; and Art and Design

- Begin offering teaching certifications in the following areas:  Reading; Science Education; and Early Childhood through Middle Childhood. Collaborate with other institutions to develop an Administrator’s license and a master’s degree in Professional Development.

- Establish articulation agreements and degree completion programs with technical colleges and international educational institutions for new and existing programs.

- Continue resource reallocation to growing program areas using established principles and model.

- Promote new offerings to students and employers using a number of communication channels (print, electronic, advisement meetings, advisory councils, programs for students and parents).

Last Action Project Update: 2006-09-13
A. Describe the past year's accomplishments and the current status of this Action Project.
Major accomplishments in expanding and updating the academic program array include:

Hired a Senior Student Services Coordinator who serves as a liaison with the Wisconsin Technical Colleges to establish joint program offerings, articulation agreements and degree completion programs

Received a $75,000 UW System Council on Baccalaureate Expansion (COBE) grant for joint programs with technical colleges; six projects are underway with this funding

Established the Curriculum Incubation Center and internally allocated $100,000 to fund seven innovative curriculum projects

Received UW System Board of Regents approval to offer a new program
- B.S. in Information and Communication Technologies

Approved subprograms (concentrations) and revised programs (UW System approval not required)
- New certification in Quality Management
- New minor in Environmental Studies
- New minor in Information and Communication Technologies
- New minor in Military Leadership
- New minor in Philosophy
- Revision of B.S. in Applied Science
- Revision of B.S. in Engineering Technology
- Revision of B.S. in Family and Consumer Science Education
- Revision of B.S. in Graphic Communications Management
- Revision of B.S. in Industrial Management
- Revision of B.S. in Packaging
- Revision of B.S. Technology Education
- Revision of M.S. in Management Technology
- Name change of B.S. in General Business Administration to Business Administration

Awaiting UW System Board of Regents approval to offer several new programs
- B.S. in Electrical and Computer Engineering
- B.S. in Plastics/Polymer Engineering
- M.S. in Information and Communication Technologies

Continue to plan several new programs (BOR has given approval to plan)
- B.S. in Applied Social Science
- B.S. in Professional Studies
- M.S. in Information and Communication Technologies

Awaiting UW System Board of Regents approval to plan a new program
- M.S. in Scientific and Technical Communication
B. Describe how the institution involved people in work on this Action Project.
The deans of the four academic units (three colleges and one school) involved departments and faculty in updating the academic strategic plan. Faculty members, department chairs and program directors are actively involved in new program and course development. Innovative projects were funded by the Curriculum Incubation Center grants, often involving interdisciplinary teams in these projects. The COBE grant funded faculty to pursue expansion of targeted Baccalaureate programs through collaboration with the Wisconsin Technical College System. This initiative also involved the Faculty Senate Curriculum and Instruction Committee, the Faculty Senate Planning and Review Committee, the Provost’s Office, Enrollment Services, Outreach Services, and Research Services. This project continues to be monitored by the Chancellor’s Advisory Council and the Office of Budget Planning and Analysis.
C. Describe your planned next steps for this Action Project.
The next steps for this Action Project include further development and refinement of the university’s academic plan and obtaining approval for the three new programs listed earlier. The Curriculum Incubation Center grants should also result in new programs and curriculum to be included on the academic plan. Work continues on establishing appropriate resource allocation models to align funding for new and existing programs.
D. Describe any "effective practice(s)" that resulted from your work on this Action Project.
The process for funding innovative program concepts through the Curriculum Incubation Center is anticipated to be an effective practice. These projects are currently underway and progress will be reported next year. Initial success has been seen through increased interdisciplinary collaboration on new program and curriculum concepts.
E. What challenges, if any, are you still facing in regards to this Action Project?
The ongoing challenge of obtaining sufficient resources to mount new programs continues to be the primary issue as described in the previous update for this Action Project.
F. If you would like to discuss the possibility of AQIP providing you help to stimulate progress on this action project, explain your need(s) here and tell us who to contact and when?